{"id":9006,"date":"2015-03-10T09:00:53","date_gmt":"2015-03-10T08:00:53","guid":{"rendered":"http:\/\/buzz-esante.com\/?p=9006"},"modified":"2015-03-10T09:00:53","modified_gmt":"2015-03-10T08:00:53","slug":"des-bornes-interactives-pour-digitaliser-lofficine","status":"publish","type":"post","link":"https:\/\/buzz-esante.fr\/des-bornes-interactives-pour-digitaliser-lofficine\/","title":{"rendered":"Des bornes interactives pour digitaliser l&rsquo;officine"},"content":{"rendered":"<p><strong>L&rsquo;\u00e9diteur de logiciel La Source Informatique lance une nouvelle gamme de borne digitale pour les pharmacies d&rsquo;officine avec la soci\u00e9t\u00e9 Elo Touch. Pr\u00e9sentation.<\/strong><\/p>\n<p>Face aux nouvelles r\u00e9glementations et \u00e0 son r\u00f4le pr\u00e9pond\u00e9rant dans le parcours de soin du patient, le pharmacien doit aujourd&rsquo;hui revoir son organisation pour continuer \u00e0 informer toujours mieux sa client\u00e8le, tout en optimisant son temps de travail.<\/p>\n<p>Pour r\u00e9pondre \u00e0 ces nouveaux enjeux, la tendance est \u00e0 l\u2019exp\u00e9rience digitale en point de vente. Les pharmaciens proc\u00e8dent peu \u00e0 peu \u00e0 la transformation digitale de leurs officines avec notamment l&rsquo;utilisation de bornes comme un outil compl\u00e9mentaire leur apportant quatre atouts majeurs : informer, conseiller, fid\u00e9liser et se moderniser.<\/p>\n<p><a href=\"https:\/\/buzzesante.files.wordpress.com\/2015\/02\/elo-15e1.jpg\"><img decoding=\"async\" data-attachment-id=\"9073\" data-permalink=\"https:\/\/buzz-esante.fr\/elo-15e1\/\" data-orig-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2015\/02\/elo-15e15.jpg\" data-orig-size=\"307,288\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"elo-15e1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2015\/02\/elo-15e15-300x281.jpg\" data-large-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2015\/02\/elo-15e15.jpg\" class=\"alignright size-full wp-image-9073\" src=\"https:\/\/buzzesante.files.wordpress.com\/2015\/02\/elo-15e1.jpg\" alt=\"elo-15e1\" width=\"307\" height=\"288\" \/><\/a>Soucieuse de suivre l\u2019\u00e9volution des besoins de ses clients, la soci\u00e9t\u00e9 LSI (La Source Informatique) r\u00e9pond \u00e0 cette demande avec le d\u00e9ploiement\u00a0 de Elo TouchSystems 15E1 de Elo Touch, borne digitale destin\u00e9e aux pharmacies d&rsquo;officine pour l&rsquo;affichage des prix.<\/p>\n<p>Ces bornes , via l\u2019application d\u00e9velopp\u00e9e par La Source Informatique baptis\u00e9e Pharminfoprix, permettent aux clients des pharmacies de consulter les prix des m\u00e9dicaments, d\u2019en lire les notices et d&rsquo;\u00e9diter des bons de remise imm\u00e9diate comme en GMS. La borne digitale permet aussi au pharmacien d&rsquo;int\u00e9grer son catalogue des produits de parapharmacie avec ses prix. Ainsi pour le pharmacien, la mise en place de cette interface tactile et connect\u00e9e \u00e0 Internet en espace de vente ne demande qu\u2019une mise \u00e0 jour des prix de ses produits parapharmaceutique de fa\u00e7on simple et seulement s\u2019il le d\u00e9sire.<\/p>\n<p>Les syst\u00e8mes tactiles mis en place sur ces bornes simplifient les syst\u00e8mes m\u00e9dicaux complexes, r\u00e9duisent les risques d&rsquo;erreurs et offrent un m\u00e9canisme de saisie de donn\u00e9es plus efficace que les autres p\u00e9riph\u00e9riques d&rsquo;entr\u00e9e.<\/p>\n<p>Ces bornes offrent diff\u00e9rents avantages \u00e0 la fois :<\/p>\n<ul>\n<li>pour le pharmacien: aide \u00e0 la vente et au conseil, augmentation des ventes gr\u00e2ce \u00e0 un syst\u00e8me de recommandation de produits compl\u00e9mentaires, fid\u00e9lisation de la client\u00e8le en lui proposant un conseiller pr\u00e9sent \u00e0 chacune de ses visites, dynamisation du lieu de vente, orientation vers les produits disponibles les plus rentables<\/li>\n<li>pour le client : aspect pratique avec mise \u00e0 disposition imm\u00e9diate des prix et des fiches produits, aspect ludique et accessible \u00e0 tous gr\u00e2ce \u00e0 une interface instinctive et facile \u00e0 prendre en main, conseils personnalis\u00e9s dans un espace de confidentialit\u00e9, diminution de la file d\u2019attente et gain de temps lors de l\u2019achat avec un pharmacien toujours \u00e0 disposition en cas de besoin<\/li>\n<\/ul>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1170\" height=\"659\" src=\"https:\/\/www.youtube.com\/embed\/Wu-qM4i2Wu4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=fr-FR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<p><em>Source : La Source Informatique<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9diteur de logiciel La Source Informatique lance une nouvelle gamme de borne digitale pour&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[311],"tags":[3120,1042,610,566,3121,82,13,3122,3123,1504,3124,3125,587,59],"class_list":["post-9006","post","type-post","status-publish","format-standard","hentry","category-du-cote-des-pharmaciens","tag-borne-digitale-pharmacie","tag-digital-sante","tag-e-pharmacie","tag-e-sante","tag-elo-touch","tag-esante","tag-internet-sante","tag-la-source-informatique","tag-officine-digitale","tag-pharmacie-2-0","tag-pharmacie-connectee","tag-pharminfoprix","tag-sante-2-0","tag-web-sante"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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