{"id":19898,"date":"2023-01-19T08:49:38","date_gmt":"2023-01-19T07:49:38","guid":{"rendered":"https:\/\/buzz-esante.fr\/?p=19898"},"modified":"2023-01-19T08:49:38","modified_gmt":"2023-01-19T07:49:38","slug":"barometre-2-du-podcast-sante-chiffres-cles-et-tendances","status":"publish","type":"post","link":"https:\/\/buzz-esante.fr\/barometre-2-du-podcast-sante-chiffres-cles-et-tendances\/","title":{"rendered":"Barom\u00e8tre #2 du podcast sant\u00e9 : chiffres cl\u00e9s et tendances"},"content":{"rendered":"<p><strong>MedShake Studio, agence de podcast sp\u00e9cialis\u00e9e dans la sant\u00e9, en partenariat avec Buzz E-Sant\u00e9, propose le premier barom\u00e8tre d\u00e9di\u00e9 aux podcasts sant\u00e9. D\u00e9couverte des r\u00e9sultats du dernier trimestre 2022.<\/strong><\/p>\n<p>Le podcast natif est en plein essor et de plus en plus d&rsquo;acteurs de sant\u00e9 capitalisent sur ce dispositif de communication. Pour comprendre ce march\u00e9 et tendances, la plateforme Podcast Sant\u00e9, \u00e9dit\u00e9e par <strong>MedShake Studio,<\/strong> \u00a0publie son second barom\u00e8tre du podcast sant\u00e9 natif en France en partenariat avec <strong>Buzz E-sant\u00e9<\/strong>. Ce barom\u00e8tre contient quelques donn\u00e9es statistiques et les grandes tendances du march\u00e9.<\/p>\n<h2><\/h2>\n<h2><img decoding=\"async\" data-attachment-id=\"19914\" data-permalink=\"https:\/\/buzz-esante.fr\/barometre-2-du-podcast-sante-chiffres-cles-et-tendances\/barometre-podcast-2\/\" data-orig-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2.png\" data-orig-size=\"1920,1080\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Barometre-podcast-2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-300x169.png\" data-large-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-1024x576.png\" class=\"aligncenter size-full wp-image-19914\" src=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2.png 1920w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-300x169.png 300w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-1024x576.png 1024w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-768x432.png 768w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-1536x864.png 1536w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-1170x658.png 1170w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-585x329.png 585w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Barometre-podcast-2-250x141.png 250w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/h2>\n<hr \/>\n<h2>Les infos cl\u00e9s du barom\u00e8tre<\/h2>\n<p><strong>Qui est derri\u00e8re le micro ?<br \/>\n<\/strong>Tout comme la premi\u00e8re \u00e9dition, les patients sont en majorit\u00e9 derri\u00e8re le micro. On note que la part des patients reste stable (50%). La part des soignants augmente (de +12,1%) ainsi que celle des industriels (+1%), tandis que celle des autres professionnels de la sant\u00e9 diminue (de -13,1%).<\/p>\n<p><strong>Les formats populaires<\/strong><br \/>\nComme indiqu\u00e9 dans le <a href=\"https:\/\/buzz-esante.fr\/medshake-studio-et-buzz-e-sante-publient-le-premier-barometre-du-podcast-en-sante\/\" target=\"_blank\" rel=\"noopener\">premier barom\u00e8tre publi\u00e9 en octobre 2022<\/a>, l\u2019interview est le format star. Ce format est le plus populaire avec 54,5% des podcasts sant\u00e9 qui proposent des interviews, suivi par l\u2019animation solo (21,9%), l\u2019animation en duo (11,7%), le format table ronde (7,3%) ou le documentaire (2,2%).<\/p>\n<p>Quelques informations sur les formats :<\/p>\n<ul>\n<li>Animation solo : Seul derri\u00e8re le micro, l\u2019animateur propose un th\u00e8me et l\u2019expose \u00e0 ses auditeurs.<\/li>\n<li>Animation en duo : M\u00eame concept, mais avec deux animateurs.<\/li>\n<li>Interview : Comme son nom l\u2019indique, il s\u2019agit ici de proposer des entretiens avec des personnes s\u00e9lectionn\u00e9es par vos soins.<\/li>\n<li>Le format table ronde : Un groupe de personnes se r\u00e9unit autour d\u2019une table et \u00e9change autour d\u2019un ou plusieurs th\u00e8mes d\u00e9finis \u00e0 l\u2019avance.<\/li>\n<li>Documentaire : Podcast didactique, pr\u00e9sentant des faits authentiques non \u00e9labor\u00e9s pour l&rsquo;occasion.<\/li>\n<\/ul>\n<p><strong>Combien d&rsquo;\u00e9coutes enregistrent les podcasts au cours des 30 premiers jours ?<\/strong><br \/>\nAu cours des 30 premiers jours de lancement, plus de la moiti\u00e9 (54,6%) des producteurs de contenus de podcasts sant\u00e9 enregistrent moins de 250 \u00e9coutes. 20,2% d\u2019entre eux enregistrent entre 250 et 500 \u00e9coutes.<\/p>\n<p><strong>Les th\u00e9matiques<br \/>\n<\/strong>Les th\u00e9matiques des podcasts sant\u00e9 sont tr\u00e8s vari\u00e9es : des id\u00e9es re\u00e7ues sur la sant\u00e9 \u00e0 l\u2019exp\u00e9rience patient, en passant par la biodiversit\u00e9, l\u2019anxi\u00e9t\u00e9, l\u2019oncologie ou encore le rapport \u00e0 l\u2019alimentation.<\/p>\n<p><strong>Fr\u00e9quence de publication<\/strong><br \/>\n13% des podcasts sant\u00e9 sont publi\u00e9s chaque semaine. Ce qui est bon pour les algos !<\/p>\n<p><strong>La r\u00e9flexion du trimestre<br \/>\n<\/strong>Les podcasts \u00e0 destination des \u00e9quipes internes d&rsquo;une entreprise sont tr\u00e8s appr\u00e9ci\u00e9s et de plus en plus utilis\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"19908\" data-permalink=\"https:\/\/buzz-esante.fr\/barometre-2-du-podcast-sante-chiffres-cles-et-tendances\/_barometre-podcast-sante-janvier-2023-1\/\" data-orig-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1.png\" data-orig-size=\"800,2000\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"_barometre-podcast-sante-janvier-2023 (1)\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1-120x300.png\" data-large-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1-410x1024.png\" class=\"aligncenter size-full wp-image-19908\" src=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1.png\" alt=\"\" width=\"800\" height=\"2000\" srcset=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1.png 800w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1-120x300.png 120w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1-410x1024.png 410w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1-768x1920.png 768w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1-614x1536.png 614w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1-585x1463.png 585w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/barometre-podcast-sante-janvier-2023-1-100x250.png 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<hr \/>\n<h2>Les podcasts sant\u00e9 mis \u00e0 l&rsquo;honneur<\/h2>\n<p>Le Festival de la Communication Sant\u00e9 et MedShake Studio s\u2019unissent pour mettre en lumi\u00e8re\u00a0le podcast sant\u00e9. De plus en plus nombreux, les podcasts repr\u00e9sentent une des \u00e9volutions des processus de communication sant\u00e9, comme tendra \u00e0 le prouver le th\u00e8me de cette 32\u00e8me \u00e9dition du #FestiComSant\u00e9.<\/p>\n<p>Le\u00a0<b>Prix du Podcast Sant\u00e9 Francophone\u00a0<\/b>est ainsi la premi\u00e8re manifestation qui fait concourir et met en lumi\u00e8re les podcasts francophones de sant\u00e9, qu\u2019ils soient produits en France ou \u00e0 l\u2019\u00e9tranger. Plus de 100 podcasts ont candidat\u00e9s !<\/p>\n<p style=\"text-align: center;\"><strong>Rendez-vous le 9 f\u00e9vrier pour d\u00e9couvrir le palmar\u00e8s de cette 1\u00e8re \u00e9dition<\/strong><\/p>\n<p><img decoding=\"async\" data-attachment-id=\"19909\" data-permalink=\"https:\/\/buzz-esante.fr\/barometre-2-du-podcast-sante-chiffres-cles-et-tendances\/prix-podcast\/\" data-orig-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Prix-podcast.png\" data-orig-size=\"725,387\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Prix-podcast\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Prix-podcast-300x160.png\" data-large-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Prix-podcast.png\" class=\"aligncenter size-full wp-image-19909\" src=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Prix-podcast.png\" alt=\"\" width=\"725\" height=\"387\" srcset=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Prix-podcast.png 725w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Prix-podcast-300x160.png 300w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Prix-podcast-585x312.png 585w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2023\/01\/Prix-podcast-250x133.png 250w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align:center\"><a href='https:\/\/www.eventbrite.fr\/e\/billets-ceremonie-de-remise-des-prix-du-podcast-sante-francophone-516487356587' class='pencisc-button pencisc-button__43978545 pencisc-align-center pencisc-large' target='_blank' style='color:#FFFFFF;'>je participe \u00e0 la c\u00e9r\u00e9monie<\/a><\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/medshake-studio.com\/\" target=\"_blank\" rel=\"noopener\"><strong>MedShake Studio<\/strong><\/a> \u00e9dite <a href=\"http:\/\/www.podcast-sante.com\" target=\"_blank\" rel=\"noopener\">www.podcast-sante.com<\/a>, une plateforme qui r\u00e9pertorie et cat\u00e9gorise les podcasts francophones de haute qualit\u00e9 autour de la sant\u00e9, des soins et du bien-\u00eatre. Podcast Sant\u00e9 s\u00e9lectionne des podcasts pour les patients, les professionnels de la sant\u00e9, les cadres et d&rsquo;autres personnes travaillant dans le domaine de la sant\u00e9 et du bien-\u00eatre, afin de faciliter la d\u00e9couverte de contenus int\u00e9ressants pour les auditeurs.<\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 soumettre votre podcast !<\/p>\n<hr \/>\n<p>Buzz E-sant\u00e9 propose Buzz Podcast, une offre pour vous accompagner dans vos projets audio \u00e0 destination de vos diff\u00e9rentes cibles externes ou internes :<\/p>\n<ul>\n<li>D\u00e9finition du concept et format<\/li>\n<li>R\u00e9alisation de script pour chaque \u00e9pisode<\/li>\n<li>Enregistrement avec des sp\u00e9cialistes de l\u2019audio<\/li>\n<li>Diffusion sur les plateformes de podcasts<\/li>\n<\/ul>\n<div style=\"text-align:center\"><a href='https:\/\/buzz-esante.fr\/offres\/buzz-podcast\/' class='pencisc-button pencisc-button__2099449 pencisc-align-center pencisc-large' target='_blank' style='color:#FFFFFF;'>Buzz Podcast<\/a><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MedShake Studio, agence de podcast sp\u00e9cialis\u00e9e dans la sant\u00e9, en partenariat avec Buzz E-Sant\u00e9,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":19914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"Barom\u00e8tre #2 du podcast sant\u00e9 : chiffres cl\u00e9s et tendances","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3419,6797,6908],"tags":[9,7344,898,1042,6804,6910,6577,587],"class_list":["post-19898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-focus","category-podcast","tag-acteurs-sante","tag-barometre-podcast-sante","tag-communication-sante","tag-digital-sante","tag-medshake-studio","tag-podcast","tag-podcast-sante","tag-sante-2-0"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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