{"id":19681,"date":"2022-12-01T08:55:36","date_gmt":"2022-12-01T07:55:36","guid":{"rendered":"https:\/\/buzz-esante.fr\/?p=19681"},"modified":"2022-12-01T08:55:36","modified_gmt":"2022-12-01T07:55:36","slug":"aides-lance-sa-premiere-campagne-de-prevention-contre-le-vih-sida-sur-tiktok","status":"publish","type":"post","link":"https:\/\/buzz-esante.fr\/aides-lance-sa-premiere-campagne-de-prevention-contre-le-vih-sida-sur-tiktok\/","title":{"rendered":"AIDES lance sa premi\u00e8re campagne de pr\u00e9vention contre le VIH\/sida sur TikTok"},"content":{"rendered":"<p><b>A l&rsquo;occasion de la Journ\u00e9e mondiale de lutte contre le sida, l\u2019association AIDES lance un dispositif TikTok, avec l&rsquo;agence Yuzoo, pour soutenir sa nouvelle campagne : Militer, Agir, Transformer. D\u00e9couverte.<\/b><\/p>\n<p>Pour cette premi\u00e8re campagne sur TikTok, l&rsquo;association AIDES, avec l&rsquo;agence Yuzoo, a pour objectif de valoriser le collectif de militants, de mettre en avant l\u2019engagement humain au c\u0153ur de l\u2019association et d\u2019adresser un message fort dans le cadre de la lutte contre le sida.<\/p>\n<p>Le dispositif se d\u00e9cline sur 2 formats qui alterne entre du contenu expert qui va livrer un enseignement et du contenu authentique et sinc\u00e8re qui va mettre l\u2019accent sur l\u2019engagement des militants. Le lancement de la campagne est pr\u00e9vu ce 1<sup>er<\/sup>\u00a0d\u00e9cembre 2022 \u00e0 l\u2019occasion de la journ\u00e9e mondiale de lutte contre le sida.<\/p>\n<p><img decoding=\"async\" data-attachment-id=\"19686\" data-permalink=\"https:\/\/buzz-esante.fr\/aides-lance-sa-premiere-campagne-de-prevention-contre-le-vih-sida-sur-tiktok\/aides-tiktok\/\" data-orig-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png\" data-orig-size=\"1280,720\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Aides-tiktok\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png\" data-large-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png\" class=\"aligncenter size-full wp-image-19686\" src=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png 300w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png 1024w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png 768w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png 1170w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png 585w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png 250w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/Aides-tiktok.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Le format TopView a \u00e9t\u00e9 privil\u00e9gi\u00e9 au sein du dispositif car il capte l&rsquo;attention des utilisateurs en apparaissant en haut du flux s\u00e9lectionn\u00e9 sp\u00e9cialement pour eux lors de la premi\u00e8re ouverture de TikTok. Ce format percutant, court et rythm\u00e9 permet de retenir l\u2019attention de 71% des utilisateurs et de les emp\u00eacher de scroller.<\/p>\n<p>Le storytelling met en avant le collectif, les militants et leurs actions. Le message est fort :\u00a0<b><i>Sida, on est tous-tes debout pour te faire TOMBER.\u00a0<\/i><\/b>La vid\u00e9o montre un visage diff\u00e9rent pour chaque mot afin de reconstituer le message. Elle est suivie d\u2019un chiffre cl\u00e9 :<b><i>\u00a0<\/i><\/b>6\u2009200 d\u00e9couvertes de s\u00e9ropositivit\u00e9 par an et d\u2019un appel \u00e0 l\u2019engagement : Ensemble, faisons tomber ce chiffre \u00e0 z\u00e9ro d\u2019ici 2030.\u00a0L\u2019objectif de ce format est de mettre en avant un facecam de plusieurs militants et militantes qui s\u2019adressent au sida les yeux dans les yeux.<\/p>\n<p>Pour compl\u00e9ter le dispositif, une s\u00e9rie de vid\u00e9os TikTok est propos\u00e9e autour de la nouvelle signature de l\u2019association, qu\u2019elle d\u00e9voile \u00e0 l\u2019occasion de cette campagne : Militer, Agir, Transformer. La strat\u00e9gie est de miser sur un format organique et d\u2019alterner entre des contenus didactiques, des contenus TikTok native qui reprennent des trends actuelles et des contenus authentiques et sinc\u00e8res reposant sur des t\u00e9moignages.<\/p>\n<p>Chaque vid\u00e9o est port\u00e9e par une personnalit\u00e9 diff\u00e9rente : militant ou militante, \u00e9lue de l\u2019association, ambassadeur ou tous autres acteurs engag\u00e9s dans la lutte contre le VIH\/sida. Les vid\u00e9os mettent en lumi\u00e8re l\u2019engagement humain et les th\u00e9matiques abord\u00e9es varient entre pr\u00e9vention et t\u00e9moignages propos\u00e9s dans un format court, ludique et cr\u00e9atif.<\/p>\n<div style=\"width: 562px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-19681-1\" width=\"562\" height=\"1000\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/11\/TOPVIEW-V5A.mp4?_=1\" \/><a href=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/11\/TOPVIEW-V5A.mp4\">https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/11\/TOPVIEW-V5A.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span lang=\"fr\">Cr\u00e9\u00e9e en 1984, AIDES est la premi\u00e8re association de lutte contre le sida et les h\u00e9patites en France et en Europe. Elle est reconnue d&rsquo;utilit\u00e9 publique et labellis\u00e9e \u00ab\u00a0Don en confiance\u00a0\u00bb par le Comit\u00e9 de la Charte. AIDES agit depuis plus de 35 ans avec et aupr\u00e8s des populations les plus vuln\u00e9rables au VIH\/sida et aux h\u00e9patites pour r\u00e9duire les nouvelles contaminations et accompagner les personnes touch\u00e9es vers le soin et dans la d\u00e9fense de leurs droits. Plus globalement, l&rsquo;association joue un r\u00f4le majeur dans l&rsquo;am\u00e9lioration de la prise en compte des malades dans le syst\u00e8me de sant\u00e9 en France, l&rsquo;\u00e9volution des droits des personnes vuln\u00e9rables et la lutte contre les discriminations.<\/span><\/p>\n<p><span lang=\"fr\">Ses principes :<\/span><span lang=\"fr\">\u00a0respect, ind\u00e9pendance, confidentialit\u00e9 et non-jugement.<\/span><\/p>\n<p><em><img decoding=\"async\" data-attachment-id=\"19687\" data-permalink=\"https:\/\/buzz-esante.fr\/aides-lance-sa-premiere-campagne-de-prevention-contre-le-vih-sida-sur-tiktok\/chiffres-vih\/\" data-orig-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png\" data-orig-size=\"823,713\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"chiffres-vih\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png\" data-large-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png\" class=\"aligncenter size-full wp-image-19687\" src=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png\" alt=\"\" width=\"823\" height=\"713\" srcset=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png 300w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png 768w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png 585w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png 250w, https:\/\/buzz-esante.fr\/wp-content\/uploads\/2022\/12\/chiffres-vih.png 823w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/em><\/p>\n<p><em>Source : AIDES<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l&rsquo;occasion de la Journ\u00e9e mondiale de lutte contre le sida, l\u2019association AIDES lance&hellip;<\/p>\n","protected":false},"author":2,"featured_media":19686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"AIDES lance sa premi\u00e8re campagne de pr\u00e9vention contre le VIH\/sida sur TikTok","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3419,71,55],"tags":[550,1042,2956,36,4020,587,419,421,59],"class_list":["post-19681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-du-cote-des-associations","category-medias-sociaux","tag-aides","tag-digital-sante","tag-journee-mondiale-de-lutte-contre-le-sida","tag-patient","tag-prevention-sida","tag-sante-2-0","tag-sida","tag-vih","tag-web-sante"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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