{"id":15164,"date":"2018-10-01T08:53:59","date_gmt":"2018-10-01T06:53:59","guid":{"rendered":"https:\/\/buzz-esante.fr\/?p=15164"},"modified":"2018-09-24T17:31:41","modified_gmt":"2018-09-24T15:31:41","slug":"gilead-sciences-lance-campagne-passelemotpaslevirus","status":"publish","type":"post","link":"https:\/\/buzz-esante.fr\/gilead-sciences-lance-campagne-passelemotpaslevirus\/","title":{"rendered":"Gilead Sciences lance la campagne #PasseLeMotPasLeVirus"},"content":{"rendered":"

Le laboratoire Gilead Sciences lance une nouvelle campagne pour sensibiliser autour du VIH et accompagner les patients dans leur vie au quotidien : #PasseLeMotPasLeVirus. D\u00e9couverte.<\/strong><\/p>\n

Afin de mieux comprendre le quotidien des personnes vivant avec le VIH, Gilead Sciences lance du 17 septembre au 15 d\u00e9cembre 2018 la campagne #PasseLeMotPasLeVirus<\/a>. Cette campagne propose des t\u00e9moignages de patients et pr\u00e9sente les r\u00e9sultats d\u2019une \u00e9tude men\u00e9e en partenariat avec l\u2019institut Ipsos aupr\u00e8s de 200 personnes vivant avec le VIH.<\/span><\/p>\n

\"\"<\/p>\n

L’objectif de la campagne #PasseLeMotPasLeVirus est \u00e0 la fois d’informer sur la vie avec la maladie pour faire \u00e9voluer les perceptions et d’accompagner les patients pour les rassurer dans leur quotidien. Au coeur du dispositif, le site web passelemotpaslevirus.com<\/a> met \u00e0 disposition des t\u00e9moignages vid\u00e9o de patients qui racontent leur quotidien et un espace de r\u00e9ponses aux questions les plus fr\u00e9quentes. Objectif : aider les patients qui vivent au quotidien avec le VIH, et permettre au grand public \u00e0 trouver des r\u00e9ponses et \u00e0 mieux appr\u00e9hender la vie avec le VIH.<\/p>\n

Pour amplifier la port\u00e9e du message, la campagne met en avant le quotidien des personnes vivant avec le VIH via des spots radio, des encarts dans la presse et des affichages \u00e0 Paris et les grandes villes de province (Nice, Marseille, Lyon, Toulouse et Montpellier).<\/p>\n

Enqu\u00eate : des attentes en terme d’informations
\n<\/strong><\/h2>\n

L’\u00e9tude men\u00e9e en partenariat avec l\u2019institut Ipsos montre qu\u2019une personne sur deux vivant avec le VIH se d\u00e9clare pr\u00e9occup\u00e9e par son \u00e9tat de sant\u00e9. Si elle n\u2019est pas omnipr\u00e9sente au quotidien, la maladie reste pour autant pr\u00e9sente dans les esprits.<\/p>\n

En outre, l\u2019\u00e9vocation de la maladie semble toujours un tabou notamment vis-\u00e0-vis de l\u2019entourage proche. Alors que 31% des personnes interrog\u00e9es pensent que personne ne peut comprendre ce qu\u2019ils vivent, 31% n\u2019ont parl\u00e9 du fait qu\u2019ils aient contract\u00e9 le VIH qu\u2019\u00e0 3 personnes de leur entourage au maximum.<\/p>\n

L\u2019\u00e9tude r\u00e9v\u00e8le que les personnes interrog\u00e9es ont des attentes importantes en mati\u00e8re d\u2019information pour continuer \u00e0 vivre normalement. Elles estiment surtout manquer d\u2019information sur\u00a0l\u2019\u00e9volution de la maladie au cours de leur vie (45%), les innovations th\u00e9rapeutiques \u00e0 venir (42%) et leur esp\u00e9rance de vie (41%).<\/p>\n

* L\u2019enqu\u00eate est r\u00e9alis\u00e9e en France par Ipsos depuis le 20 juin 2018. Ces r\u00e9sultats sont pr\u00e9sent\u00e9s sur la base de l\u2019interrogation de 200 patients \u00e2g\u00e9s de 16 ans ou plus vivant avec le VIH, recrut\u00e9s via les infectiologues et les pharmaciens (lib\u00e9raux et hospitaliers). L\u2019interrogation des patients est r\u00e9alis\u00e9e en suivant un questionnaire de 10 minutes, par internet ou par t\u00e9l\u00e9phone.<\/em><\/p>\n

https:\/\/www.youtube.com\/watch?v=h13V4KQx7hw<\/p>\n

Source : Gilead Sciences
\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Le laboratoire Gilead Sciences lance une nouvelle campagne pour sensibiliser autour du VIH et…<\/p>\n","protected":false},"author":2,"featured_media":15166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"Gilead Sciences lance la campagne #PasseLeMotPasLeVirus #hcsmeufr #esante #digitalpharma #VIH #HIV #sida","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3419,2,4041],"tags":[5822,946,1042,566,82,5820,5821,284,13,36,32,587,419,421,59],"class_list":["post-15164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-du-cote-des-labos","category-laboratoires","tag-passelemotpaslevirus","tag-digital-pharma","tag-digital-sante","tag-e-sante","tag-esante","tag-gilead","tag-gilead-sciences","tag-industrie-pharmaceutique","tag-internet-sante","tag-patient","tag-sante","tag-sante-2-0","tag-sida","tag-vih","tag-web-sante"],"jetpack_publicize_connections":[],"yoast_head":"\nGilead Sciences lance la campagne #PasseLeMotPasLeVirus - 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