{"id":1154,"date":"2011-04-14T21:38:27","date_gmt":"2011-04-14T19:38:27","guid":{"rendered":"http:\/\/buzzesante.wordpress.com\/?p=1154"},"modified":"2015-04-29T13:24:56","modified_gmt":"2015-04-29T11:24:56","slug":"a-la-rencontre-du-web-sante-lucie-tesquier","status":"publish","type":"post","link":"https:\/\/buzz-esante.fr\/a-la-rencontre-du-web-sante-lucie-tesquier\/","title":{"rendered":"A la rencontre du web sant\u00e9 : Lucie Tesquier"},"content":{"rendered":"<p><strong>Chaque mois, je vous propose de partir \u00e0 la rencontre d&rsquo;un acteur de l&rsquo;Internet sant\u00e9 en France.<\/strong><\/p>\n<p><a href=\"http:\/\/buzzesante.files.wordpress.com\/2011\/04\/lucie_2_leger.jpg\"><img decoding=\"async\" data-attachment-id=\"1286\" data-permalink=\"https:\/\/buzz-esante.fr\/lucie_2_leger\/\" data-orig-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2011\/04\/lucie_2_leger2.jpg\" data-orig-size=\"300,267\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"lucie_2_leger\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2011\/04\/lucie_2_leger2-300x267.jpg\" data-large-file=\"https:\/\/buzz-esante.fr\/wp-content\/uploads\/2011\/04\/lucie_2_leger2.jpg\" class=\"alignright size-thumbnail wp-image-1286\" title=\"lucie_2_leger\" src=\"http:\/\/buzzesante.files.wordpress.com\/2011\/04\/lucie_2_leger.jpg?w=150\" alt=\"\" width=\"150\" height=\"133\" \/><\/a>Pour cette premi\u00e8re, partons \u00e0 la rencontre de Lucie Tesquier, responsable communication digitale de l&rsquo;agence conseil Presse-Papiers.<\/p>\n<p><strong>Bonjour Lucie. Peux-tu te pr\u00e9senter bri\u00e8vement ?<\/strong><\/p>\n<p><em>Je travaille depuis 5 ans dans le secteur de l\u2019Internet sant\u00e9 et suis responsable depuis bient\u00f4t 2 ans du p\u00f4le communication digitale chez Presse-Papiers , agence de communication et relation m\u00e9dia\u00a0 sp\u00e9cialis\u00e9e dans la sant\u00e9, la pr\u00e9vention et le bien-\u00eatre. Nous aidons nos clients \u00e0 concevoir des strat\u00e9gies digitales en ma\u00eetrisant la qualit\u00e9 \u00e9ditoriale des contenus pour faire progresser dans la dur\u00e9e le niveau d\u2019information des publics en sant\u00e9. J\u2019ai \u00e9galement rejoint <\/em><a href=\"http:\/\/girlzinweb.com\/\" target=\"_blank\"><em>Girlz In Web<\/em><\/a><em> en 2010, r\u00e9seau cr\u00e9e en 2009 pour la promotion des femmes du Web.<\/em><\/p>\n<p><strong>Avec Presse-Papiers, vous venez de lancer WeppSant\u00e9. Peux-tu nous en dire quelques mots ?<\/strong><\/p>\n<p><em>Nous nous sommes rendu compte que nos clients et partenaires, professionnels du secteur de la sant\u00e9, n\u2019avaient que tr\u00e8s peu de temps \u00e0 accorder \u00e0 la recherche des informations sant\u00e9 qui circulent quotidiennement sur le Web, et n\u2019avaient donc pas connaissance de cette culture du Web sant\u00e9 pourtant foisonnante et de qualit\u00e9.<\/em><\/p>\n<p><em>WeppSant\u00e9 est une plateforme qui rassemble en temps r\u00e9el, l\u2019essentiel de l\u2019actualit\u00e9 du Web sant\u00e9. Il offre une lecture quotidienne et transversale de l\u2019information sant\u00e9 mise en ligne par les media, les autorit\u00e9s de sant\u00e9, les blogueurs, les experts, les patients et les internautes\u2026.Ce service exclusif permet \u00e0 la fois aux professionnels du secteur de la sant\u00e9 d\u2019acc\u00e9der facilement au territoire du Web sant\u00e9 et de gagner du temps.<\/em><\/p>\n<p><em>Chaque jour, l\u2019incontournable de l\u2019information du Web, s\u00e9lectionn\u00e9 par des professionnels de l\u2019information, est envoy\u00e9e sous forme de newsletter aux utilisateurs.<\/em><\/p>\n<p><strong>Comment vois-tu \u00e9voluer l&rsquo;e-sant\u00e9, et plus sp\u00e9cifiquement l&rsquo;Internet sant\u00e9, dans les ann\u00e9es \u00e0 venir en France ?<\/strong><\/p>\n<p><em>Je suis tr\u00e8s enthousiaste. Car si en 5 ans, les acteurs de l\u2019Internet et sant\u00e9 se sont multipli\u00e9s, le chantier de l\u2019ASIP d\u00e9but\u00e9 fin 2009 pour la g\u00e9n\u00e9ralisation des syst\u00e8mes d\u2019information partag\u00e9s sanitaires et m\u00e9dico-sociaux, montre la place centrale qu\u2019a prise l\u2019e-sant\u00e9 pour l\u2019am\u00e9lioration du syst\u00e8me de soins en France. Ses enjeux sont nombreux et nous sommes encore aux pr\u00e9mices d\u2019un secteur en d\u00e9veloppement o\u00f9 petits et g\u00e9ants peuvent encore s\u2019affronter. D\u2019ailleurs, tous les ans, nous organisons chez Presse-Papiers, \u00ab\u00a0les coulisses de l\u2019e-sant\u00e9\u00a0\u00bb, rencontre qui rassemble les starts-up, blogs, patients, experts, \u00e9diteurs en ligne, et chaque ann\u00e9e, le nombre d\u2019organisations, de projets et de r\u00e9alisations prometteuses augmentent.<\/em><\/p>\n<p><em>Si d\u2019une part le secteur de l\u2019e-sant\u00e9 s\u2019organise et se professionnalise, l\u2019Internet sant\u00e9, o\u00f9 la qualit\u00e9 de l\u2019information est souvent d\u00e9cri\u00e9e, se responsabilise et ce, autant du point de vue des \u00e9diteurs, des blogueurs mais aussi du c\u00f4t\u00e9 des patients. Le Web, premier r\u00e9flexe des patients, est un espace o\u00f9 les usages en sant\u00e9 sont paradoxaux\u00a0: \u00e0 la fois un espace d\u2019information, d\u2019exutoire et d\u2019empathie. Dans ce territoire aux facettes multiples, les espaces d\u00e9di\u00e9s se formalisent. Les \u00ab\u00a0grands\u00a0\u00bb acteurs de sant\u00e9, laboratoires, institutionnels cherchent maintenant et sur le long terme \u00e0 prendre part \u00e0 cette dynamique de l\u2019Internet sant\u00e9. <\/em><\/p>\n<p>Pour aller plus loin\u00a0: <a href=\"http:\/\/www.weppsante.net\/\" target=\"_blank\">www.weppsante.net<\/a>,\u00a0 <a href=\"http:\/\/www.pressepapiers.fr\/\" target=\"_blank\">www.pressepapiers.fr<\/a> et <a href=\"http:\/\/twitter.com\/#!\/RPsante\" target=\"_blank\">@RPsante<\/a><\/p>\n<p><em><strong> Merci \u00e0 Lucie de sa contribution pour l&rsquo;inauguration de cette rubrique.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque mois, je vous propose de partir \u00e0 la rencontre d&rsquo;un acteur de l&rsquo;Internet&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[406],"tags":[9,407,82,408,28,13,409,404,32,111,59,405],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-rencontre-du-digital-sante","tag-acteurs-sante","tag-asip","tag-esante","tag-girlz-in-web","tag-health","tag-internet-sante","tag-lucie-tesquier","tag-presse-papiers","tag-sante","tag-web","tag-web-sante","tag-weppsante"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - 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